In this presentation, Katherine Swank, J.D., consultant for Target Analytics a Blackbaud Company, gives practical advice on how to approach your donors about planned gifts. She reviews and explains planned giving terms you should know and discusses:
- Motivations of Giving
- Focusing on Your Best Prospects
- Marketing Ideas that Work
- Asking for Planned Gifts
- When You Need Help from Others
Download the full presentation below. To download the white paper related to this presentation, please visit our Insight page.