stelter > Insight

7 Steps to Better Email Fundraising & Communications

Topics: *all marketing

Last modified 7/22/10 at 4:03 PM by admin.

In this marketing guide from Network for Good, Kivi Leroux Miller shares her strategy for improving your relationship-building, branding and fundraising results through email marketing. She shows why email marketing makes sense and how to be successful with her seven steps: Read more...

233 view(s) | 5 edit(s) | 0 comment(s)

The Convio Online Nonprofit Benchmark Study: March 2010

Topics: *all research

Last modified 7/13/10 at 3:04 PM by admin.

For the fourth consecutive year, Convio has created The Convio Online Nonprofit Benchmark™ Study to help nonprofits answer the following questions: Read more...

152 view(s) | 3 edit(s) | 0 comment(s)

How to Talk with Donors about Planned Gifts

Topics: *all relationships

Last modified 6/9/10 at 2:49 PM by admin.

In her white paper How to Talk with Donors about Planned Gifts, Katherine Swank, J.D., consultant for Target Analytics, a Blackbaud Company, likens planned gift cultivation to dating: Read more...

760 view(s) | 1 edit(s) | 0 comment(s)

A Study of Millennial Giving and Engagement Habits

Topics: *all research

Last modified 6/1/10 at 4:40 PM by admin.

In this study commissioned by Achieve and Johnson, Grossnickle and Associates (JGA), more than 2,200 constituents and donors aged 20 to 40 years old were surveyed about their giving habits and engagement with organizations. Read more...

440 view(s) | 2 edit(s) | 0 comment(s)

2009 ACGA Survey of Charitable Gift Annuities

Topics: *all research

Last modified 5/20/10 at 2:06 PM by admin.

The 2009 Survey of Charitable Gift Annuities is the fourth in a series of national surveys conducted by the American Council on Gift Annuities (ACGA) over the last 16 years. The ACGA Gift Annuity Surveys are the best source of information about charitable gift annuity policies, practices, and trends. Read more...

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The Next Generation of American Giving

Topics: *all marketing research

Last modified 5/12/10 at 12:47 PM by admin.

A study on the multichannel preferences and charitable habits of Generation Y, Generation X, Baby Boomers and Matures. Commissioned by Convio, conducted by Edge Research with technical support, editing and analysis from Sea Change Strategies. Read more...

286 view(s) | 7 edit(s) | 0 comment(s)

The Convio Online Marketing Nonprofit Benchmark Index Study

Topics: *all marketing research

Last modified 5/12/10 at 12:45 PM by admin.

Conducted and published in 2008 by Convio, this study was designed to help nonprofit marketers answer the following questions: Read more...

202 view(s) | 6 edit(s) | 0 comment(s)

Measuring Online Success: Your Results Decoded

Topics: *all

Last modified 4/9/10 at 2:10 PM by thoughtleaders.

Hits, page views, unique visitors, open rates and engagement ratings… What does it all mean and what should you pay attention to in measuring your online success? Read more...

324 view(s) | 1 edit(s) | 0 comment(s)

FLA Legacy Marketing Overview 2010

Topics: *all research

Last modified 3/22/10 at 11:55 AM by guestinsight.

FLA, a Canadian fundraising consulting firm, shares their findings on bequest giving in their new report “FLA Legacy Marketing Overview”. Read more...

217 view(s) | 1 edit(s) | 0 comment(s)

2010 Roth IRA Conversions

Topics: *all

Last modified 3/19/10 at 1:28 PM by thoughtleaders.

Roth conversions are the hot topic of many conversations for gift planners in 2010. Why? It's a new idea to bring to the discussion table for some donors. Read more...

233 view(s) | 7 edit(s) | 0 comment(s)

2010 Cone Nonprofit Marketing Trend Tracker

Topics: *all marketing research

Last modified 3/11/10 at 4:21 PM by guestinsight.

In a study just released by Cone, more than three-quarters (78%) of Americans believe a partnership between a nonprofit and a company they trust makes a cause stand out. Read more...

229 view(s) | 2 edit(s) | 0 comment(s)

Contributions to Colleges and Universities Down in 2009

Topics: *all research

Last modified 2/23/10 at 3:52 PM by guestinsight.

Charitable contributions to colleges and universities in the United States declined 11.9 percent, to $27.85 billion, according to results of the annual Voluntary Support of Education (VSE) survey, conducted by the Council for Aid to Education (CAE). The 2009 decline is the steepest in the survey’s history. Read more...

195 view(s) | 2 edit(s) | 0 comment(s)

Philanthropology: The Evolution of Giving

Topics: *all research

Last modified 2/23/10 at 10:43 AM by guestinsight.

Barclays Wealth commissioned Ledbury Research to conduct an in-depth quantitative study of 500 high net worth individuals in the US and the UK on attitudes towards philanthropy. In “Philanthropology: The Evolution of Giving” each of these donor types is brought to life, highlighting the importance of age, source of wealth, religious/political beliefs and other drivers in determining the donor mindset and behaviors. Read more...

203 view(s) | 2 edit(s) | 0 comment(s)

eNonprofit Benchmarks Study 2009

Topics: *all research

Last modified 2/19/10 at 6:08 PM by guestinsight.

M+R Strategic Services and NTEN have released a new eNonprofit Benchmarks Study for 2009 analyzing online messaging, fundraising, and advocacy data from 32 leading nonprofit organizations. This study addresses questions such as: Read more...

190 view(s) | 3 edit(s) | 0 comment(s)

Bulletin on Public Relations and Development

Topics: *all

Last modified 2/11/10 at 5:51 PM by guestinsight.

Planned giving is the focus of this issue of BULLETIN, a newsletter for philanthropic organizations, agencies and associations. Read more...

286 view(s) | 6 edit(s) | 0 comment(s)

Stick to the Plan: A Guide to Planned Giving

Topics: *all

Last modified 2/11/10 at 5:52 PM by guestinsight.

Face it, no one likes to talk about death — especially not his or her own. And to talk about planned giving, you have to acknowledge the fact that a “planned” gift is one that will be given to a charity after the donor has shuffled off his or her mortal coil. Read more...

227 view(s) | 4 edit(s) | 0 comment(s)

Planned Giving: What Every Nonprofit Needs to Know

Topics: *all

Last modified 2/11/10 at 5:52 PM by guestinsight.

Planned Giving. These two simple words often lead to exhaustive discussions within nonprofit organizations. Board members and staff debate the pros and cons of establishing a planned giving program. The questions that arise most frequently: Do we need a planned giving program? How do we begin a planned giving program? And, perhaps the most critical – What exactly IS a planned gift? Read more...

249 view(s) | 4 edit(s) | 0 comment(s)

What Gift Planners Need to Know About Commercial Annuities

Topics: *all annuities donors

Last modified 2/11/10 at 5:47 PM by thoughtleaders.

With commercial annuities frequently proffered as charitable gifts by those aged 55 and older, gift planners need to know the answers to some typical donor questions... Read more...

203 view(s) | 0 edit(s) | 0 comment(s)

Age Differences in Planned Giving

Topics: *all bequest donors marketing research

Last modified 2/11/10 at 5:47 PM by thoughtleaders.

Did you know that 6 in 10 Americans ages 30-39 say they would consider making a planned gift? And 84% of Americans ages 40-49 say they have not been approached about making a planned gift? Read more...

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New Targets For Planned Giving Identified

Topics: *all bequest donors marketing research

Last modified 2/11/10 at 5:48 PM by thoughtleaders.

In July 2009 The Stelter Company commissioned a scientific study with adults aged 30 and older about charitable giving to nonprofits. Our findings provide concrete data on how U.S. households are reacting to the changing economic landscape, their views on inheritance, and their understanding of specific gift vehicles. Read more...

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