Last modified 7/22/10 at 4:03 PM by admin.
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In this marketing guide from Network for Good, Kivi Leroux Miller shares her strategy for improving your relationship-building, branding and fundraising results through email marketing. She shows why email marketing makes sense and how to be successful with her seven steps:
1. Get a Good Email Service Provider
2. Get Your Mailing List into Shape
3. Figure Out What Your Readers Want
4. Compose Email Works of Beauty
5. Make Your Microcontent Even Better
6. Design Your Email Messages
7. Track Your Results and Improve Your Program
Download the guide, 7 Steps to Better Email Fundraising & Communications, below.
This guide is distributed under a Creative Commons license. Learn what that means here.
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