A case study done by Robert Cialdini entitled “Influence” disclosed how a local jeweler was able to sell more turquoise jewelry since it was accidentally double-priced from the original intended amount. The magnified price made it irresistible to buyers who initially ignored it. Some jewelers in Utah affirmed this. Experts like AAA Jewelers say that the more that a gem becomes pricey, the more it becomes hard to resist.
Here are the top 3 most expensive (and irresistible?) jewelries in the whole world.
Top 3: $55 Million (L’Incomparable Diamond Necklace) Made by the famous Mouawad firm, the L’Incomparable Diamond Necklace has the largest 407.48-carat flawless diamond. It also has 230 carats worth of tiny diamonds. Amazingly, this beauty was discovered by a little girl on 1980’s under a rubble pile in the Democratic Republic of the Congo.
Top 2: $72 Million (Pink Star Diamond Ring) This ring wins the record for the most expensive diamond ring sold at auction. The huge oval-shaped diamond is 59.6 carats. This piece of luxury was cut from a 132.5 carat rough diamond and it was mined in Africa. Connoisseurs who were present at the sale of the diamond claimed that its quality and size exceeds everything known to be existing in royal and private collections around the world.
Most expensive: $80 Million (Wittelsbach-Graff Diamond) This piece is a 35.56-carat deep blue diamond at first until it was embedded into the Bavarian and Austrian Crown Jewels. London jeweler Laurence Graff once purchased the stone for $23.4 million. But he immediately altered it. It was a move that angered many jewelers because Graff removed almost 4.5 carats from the blue diamond. Surprisingly, it actually enhanced its value and clarity. So, it was reported in 2011 that he have sold the Wittelsbach-Graff diamond to Qatari royal family members for $80 million, which is by far topping the list of the most expensive gems.
Some people who have actually seen these jewelries up close revealed that the experience is riveting. With their heavenly prices and beauty, who wouldn’t believe them?